Ways to Launch Your E-Book
The strength of your marketing plan and the perceived value of your book are said to be the factors that will make your digital self-publishing a success. It is not enough to have a brilliant piece of work and an online retailer and other platforms to make the promotion for you. You should remember that there are over a million books and added new titles every day that these e-book platforms carry. It is therefore important that you leave your book on these platforms with some input to make it known and thus avoid being lost among those other materials. Putting some effort on your work and spending some cash to promote it is the best for you to go. Things will be easier and cheaper through the power of the internet, and this is a big help for authors who are on a budget.
To promote your e-book, one idea is to create a so-called customer ascension model where you use your first book as a teaser to build up your rating as an author and gain popularity, to the extent that some smart authors would price their books at a very low cost and even offer it for free at a limited time. You can also share links to family and friends as to where you are selling your book.
Post positive reviews from your readers recommending to get hold of your book because this is a catalyst to having higher sales, and the more if these readers of yours are linked to several social networks.
Offering free promotion of your book is about creating an appetite for your work, and at the same time making sure that the perceived value of your book is still intact.
Another manner of promoting your e-book is to create coupons that you can arrange to be inserted in magazines and other printed materials, where readers may collect and use in exchange of getting part of your book. With this kind of promotion, your potential customers will have easy access to your work with less cost on your side in the developing of the coupons.
People nowadays are into social media like blogging, so it is a good idea to connect with bloggers who can help you in your campaign. Based on observations, it is said that the very same people who subscribe to blogs also are lovers of e-book. The blog community is said to be incredibly open, with thousands of them already considered as popular bloggers in a country, that you can easily connect with and see if you can plug in your work.
Always remember that you made your book not for yourself but for the readers who you aimed to purchase your book and enjoy on what you wrote, and further, include in your marketing plan the market readers you are targeting for your book.